Mentioned on this episode: fabeku.com
Today’s episode is all about the one place in your business and leadership develop you absolutely can’t compromise on.
See, there are all kinds of things you can bend on and still succeed: social media, design, networking – they can all involve subtle shifts in how you think you want to do things vs how you NEED to do them.
But the one place you CAN’T is in the simple and clear delivery of how you keep your promises.
And what we are ACTUALLY talking about here is offer design.
There are two ways to design an offer. Both start in the same place – evaluate your skills and desires. This is how you figure out what you do for a living and who for.
Give it a listen to learn the two ways.
Today’s episode is about the fine art of designing offers and revenue models that work for YOUR work. Because when it comes to how you deliver what you do, one size most definitely does not fit all.read more
Today’s episode is a piggy back on last week’s when we talked about how, in order to have real success as an entrepreneur, you have to actually love BEING an entrepreneur as much as you love doing your ACTUAL work. So today, as promised, I’m going to talk about all the reasons why being in business for yourself TODAY is actually pretty damn wonderful.read more
Starting a passion-based business is not the same thing as creating a business around your life’s work. And here’s the hard and simple truth, there are actually very few things people are willing to pay for. And the fundamental truth is that your life’s work might be wildly rewarding and profoundly difference-making – but it might not be something people are willing to pay for. And that is 100% ok.read more
Leadership is not an optional choice to be made, but rather something that WILL come with success, and how it’s essential you choose who YOU want to be from the two primary types of leaders. Because if you DON’T choose, you’re leadership style will continue to be muddled with bad habits and a tactical vacuum. It will affect who you are, how people see you, and the behaviors of those who follow.read more
Strategy vs. Tactics -OR- Why, “Doing Instagram,” is NOT a strategy, and that’s why it’s not working.
Understanding the difference between strategy and tactics is a critical skill in business leadership, and is the one most solopreneurs completely skip. Today’s episode offers a primer on what each actually ARE, how to use them, and how to ask yourself the harder questions that will lead to success.read more
Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t.read more