THE

Good business /

BAD BUSINESS

YOUTUBE SHOW

with illana burk & Rachel allen

Coming Summer 2019!

#GBBB will be a rad show where Rachel and Illana put their collective 20 years of content, business, and brand-building experience together to take all the stuff that’s good and bad about brick and mortar business and use it as a lens to learn better ONLINE business. So like ripped from the headlines. Law and Order Style. [Bum Bum.]

*With swearing.

THE

Good

business

Podcast

 with illana burk

When you know what you’re doing, you can afford to get cocky.

Not all business education is created equal.

Business is not just one thing and neither are you. Creating, marketing, selling – it all comes down to the who behind the how. You do not have to follow what everyone else does. You have ALL the power. We are the courageous few who aspire to greatness AND goodness. We give. We earn. And we fuck with paradigms that crush our goddamn souls.

Integrity. Quality. Rebellion.

Business is the most powerful force in the modern world. Use it well.

About

Hi! I’m Illana. I’m your friendly potty-mouthed host of the Good Business Podcast. I also run Your Life’s Workshop, where we coach, teach, lead, and offer full digital creative services.

I have spent 10+ years helping people find and create their life’s work. From flower shops to marketing consultants, coffee shop owners to world-changing leaders – and just about everything in between – I work with rad people who are looking for ways to do great work without destroying the world around them.

Pretty soon, we’ll be adding The Good Business / Bad Business YouTube Show to the lineup and with it the downright wizard-like content development skills [and one-in-a-million smarts] of the one and only Rachel Allen of Bolt from the Blue Copywriting & Noun Meet Verb. 

Together, we want you to know that The Good Business Co. is for people who want to learn how to have sustainable, enriching, and profitable livlihoods. We make good learning for good people to have good businesses. 

And we help you make more money.

So there’s also that.

Recent podcast Episodes

The Content Series: The Necessity Myth | GB13

Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting podcasts. It DOES however, help a LOT.

read more

The case for loving your business as much as you love your work | GB11

Today’s episode is a piggy back on last week’s when we talked about how, in order to have real success as an entrepreneur, you have to actually love BEING an entrepreneur as much as you love doing your ACTUAL work. So today, as promised, I’m going to talk about all the reasons why being in business for yourself TODAY is actually pretty damn wonderful.

read more

You don’t have to make a living at your life’s work | GB10

Starting a passion-based business is not the same thing as creating a business around your life’s work. And here’s the hard and simple truth, there are actually very few things people are willing to pay for. And the fundamental truth is that your life’s work might be wildly rewarding and profoundly difference-making – but it might not be something people are willing to pay for. And that is 100% ok.

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The two leaders: Do you feed your people, or feed ON them? | GB09

Leadership is not an optional choice to be made, but rather something that WILL come with success, and how it’s essential you choose who YOU want to be from the two primary types of leaders. Because if you DON’T choose, you’re leadership style will continue to be muddled with bad habits and a tactical vacuum. It will affect who you are, how people see you, and the behaviors of those who follow.

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The Ethical Selling Part 3: Marketing Funnels Suck | GB07

Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t.

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Selling Basics Part 2: For love and money

Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the...

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Selling the right way: Part 1 | GB05

Selling is a conversation. A communication. It’s how you show yourself to your community. The confusion happens when we see people we like, look up to, and respect using sales tactics that belie their stated mission.

read more

Want to connect? Do it here.