THE
Good
business
Podcast
with illana burk
When you know what you’re doing, you can afford to get cocky.
Not all business education is created equal.
Business is not just one thing and neither are you. Creating, marketing, selling – it all comes down to the who behind the how. You do not have to follow what everyone else does. You have ALL the power. We are the courageous few who aspire to greatness AND goodness. We give. We earn. And we fuck with paradigms that crush our goddamn souls.
Integrity. Quality. Rebellion.
Business is the most powerful force in the modern world. Use it well.
About
Hi! I’m Illana. I’m your friendly potty-mouthed host of the Good Business Podcast. I also run Your Life’s Workshop, where we coach, teach, lead, and offer full digital creative services.
I have spent 10+ years helping people find and create their life’s work. From flower shops to marketing consultants, coffee shop owners to world-changing leaders – and just about everything in between – I work with rad people who are looking for ways to do great work without destroying the world around them.
The Good Business Co. is for people who want to learn how to have sustainable, enriching, and profitable livlihoods. We make good learning for good people to have good businesses.
And we help you make more money.
So there’s also that.
Find the pod in all the usual places:
Apple Podcasts
Spotify
Google Play
Stitcher
LibsynLearning + ARTICLES
A bunch of rad experts weigh in on how to get your shit together online ASAP
Communication: What to say and how (and where) to say it One of the very first things people complain about when they try to create a fresh online presence is that they have no idea what to say or where to say it. Here’s what you need to know. Talk about more than...
Recent podcast Episodes & other snazz stuff
“Listen to Illana to understand, earn, and impassion your place in the timeless little niche of Good Business. Her teachings and hand-holdings are the required hugs and nudges that get you to that special place of financial success that feels good.”
-Apple Podcasts review from Memriseisgreat
Four not shocking disappointments in a time of crisis | GB30
Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community.
Be of service and don’t be a sh*thead | GB29
Today's episode is all about how to not be a jerk in the middle of a crisis. Episode Transcript: I'm Illana Burk, CEO of Your Life's Workshop, coach to entrepreneurs and solopreneurs across dozens of industries and host of Good Business. With nearly 20 years...
Avoid the piles of bricks | GB28
Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals. First, we’ll talk about what this really means and the ways in which this feeling tends to show up, along with a little on how we tend to behave as a result. Then we’ll talk about a simple way to handle these moments better. And finally, we’ll wrap up with a healthy pep talk.
When you’re failing, learn how to ask the right questions | GB27
Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn’t completely fuck up your chances of getting what you ACTUALLY need, which is respect.
Why overdelivery is the enemy of getting rehired | GB26
Today’s episode is all about why over-delivering is a really good way to not get asked back for more work. We all think doing our best and giving more than people asked for is a good thing. And in some ways, it is. Things like adding extra value to something you do is fine. What I’m talking about is when you completely blow the scope of what was asked of you out of the water. It’s one of the hardest things to identify when you’re trying to figure out why no one seems to hire you twice.
Start where you are. Use what you have. Do what you can. | GB 25
Today’s episode of The Good Business Podcast is all about my very favorite quote in the whole world. “Start where you are. Use what you have. Do what you can.” by Arthur Ashe
Why impact matters as much as marketing, sales, or strategy. Maybe more. | GB24
Today’s episode is less of a lesson than recent episodes. Instead, today we’re making a case for a topic we’ll be talking a LOT more about in the future: IMPACT. What it is. Why it matters. And how to pay attention to it.
Market visibility for people who care about other people | GB23
Today is a branch off of our stakeholder conversation. If you listened to that episode, you should have a clear picture of exactly who matters to you and your work and why, as well as how much time you have for your work without sacrificing what those VIPs need and expect from you. Next up, we talk about exposure, protection, and the responsibility you have to those who matter most.
Know Your Stakeholders | GB22
In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromising those big fat dreams we’ve been talking about.
Pricing Basics: Why discounts are almost never a good idea | GB21
Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.
Pricing Basics: Your value is not attached to your price | GB20
This episode breaks down the popular trope that if you don’t charge a lot, people won’t value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses. Finally, the episode wraps up with a brief primer on how to think about pricing in a way that serves your people AND your bigger dreams for yourself.
Why trust-building beats list-building every day of the week | GB19
Today’s episode is all about why focusing on listbuilding as your primary focus in client acquisition is the very best way to feel like you’re banging your head against a wall. It’s also the very best way to make the people you MOST want to connect with feel like the only think that matters to you about THEM is their email address.