Good business /



with illana burk & Rachel allen

Coming in OCTOBER 2019!

#GBBB will be a rad show where Rachel and Illana put their collective 20 years of content, business, and brand-building experience together to take all the stuff that’s good and bad about brick and mortar business and use it as a lens to learn better ONLINE business. So like ripped from the headlines. Law and Order Style. [Bum Bum.]

*With swearing.





 with illana burk

When you know what you’re doing, you can afford to get cocky.

Not all business education is created equal.

Business is not just one thing and neither are you. Creating, marketing, selling – it all comes down to the who behind the how. You do not have to follow what everyone else does. You have ALL the power. We are the courageous few who aspire to greatness AND goodness. We give. We earn. And we fuck with paradigms that crush our goddamn souls.

Integrity. Quality. Rebellion.

Business is the most powerful force in the modern world. Use it well.


Hi! I’m Illana. I’m your friendly potty-mouthed host of the Good Business Podcast. I also run Your Life’s Workshop, where we coach, teach, lead, and offer full digital creative services.

I have spent 10+ years helping people find and create their life’s work. From flower shops to marketing consultants, coffee shop owners to world-changing leaders – and just about everything in between – I work with rad people who are looking for ways to do great work without destroying the world around them.

Pretty soon, we’ll be adding The Good Business / Bad Business YouTube Show to the lineup and with it the downright wizard-like content development skills [and one-in-a-million smarts] of the one and only Rachel Allen of Bolt from the Blue Copywriting & Noun Meet Verb.

Together, we want you to know that The Good Business Co. is for people who want to learn how to have sustainable, enriching, and profitable livlihoods. We make good learning for good people to have good businesses. 

And we help you make more money.

So there’s also that.

Find the pod in all the usual places:

Recent podcast Episodes & other snazz stuff

Know Your Stakeholders | GB22

In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromising those big fat dreams we’ve been talking about.

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Pricing Basics: Why discounts are almost never a good idea | GB21

Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.

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Pricing Basics: Your value is not attached to your price | GB20

This episode breaks down the popular trope that if you don’t charge a lot, people won’t value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses. Finally, the episode wraps up with a brief primer on how to think about pricing in a way that serves your people AND your bigger dreams for yourself.

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Why trust-building beats list-building every day of the week | GB19

Today’s episode is all about why focusing on listbuilding as your primary focus in client acquisition is the very best way to feel like you’re banging your head against a wall. It’s also the very best way to make the people you MOST want to connect with feel like the only think that matters to you about THEM is their email address.

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CEO Mindset: Looking into the dark | GB18

Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll wrap up with some simple truths about how to do this better and why doing so is necessary to actually grow.

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What to do when you just can’t get fired up about a great idea | GB17

Today’s episode is all about what to do when you’re working on something that you love but you can’t figure out why it just. isn’t. working. First, we’ll talk about what it feels like to love something but not be lit UP by it. Then we’ll talk about what to do about it and how to fix it. And finally, we’ll wrap up with some inspiring examples of how this works in action.

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The Content Series: The Necessity Myth | GB13

Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting podcasts. It DOES however, help a LOT.

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The case for loving your business as much as you love your work | GB11

Today’s episode is a piggy back on last week’s when we talked about how, in order to have real success as an entrepreneur, you have to actually love BEING an entrepreneur as much as you love doing your ACTUAL work. So today, as promised, I’m going to talk about all the reasons why being in business for yourself TODAY is actually pretty damn wonderful.

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