Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.

This episode breaks down the popular trope that if you don’t charge a lot, people won’t value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses. Finally, the episode wraps up with a brief primer on how to think about pricing in a way that serves your people AND your bigger dreams for yourself.

Today’s episode is all about why focusing on listbuilding as your primary focus in client acquisition is the very best way to feel like you’re banging your head against a wall. It’s also the very best way to make the people you MOST want to connect with feel like the only think that matters to you about THEM is their email address.

Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll wrap up with some simple truths about how to do this better and why doing so is necessary to actually grow.

Today’s episode is all about what to do when you’re working on something that you love but you can’t figure out why it just. isn’t. working. First, we’ll talk about what it feels like to love something but not be lit UP by it. Then we’ll talk about what to do about it and how to fix it. And finally, we’ll wrap up with some inspiring examples of how this works in action.

Quitting usually comes with shame. It feels like bad decisions and ignorance and can certainly be predicated on failure, but it is, and will always be a choice that is 100% within your control. You can’t be forced to quit. You can only choose to quit.   Episode...

Gone are the days of taking out an ad in the local newspaper to get foot traffic. When you start a business this day in age, you have to not only have something to SELL, you have to have something to SAY.

Today’s episode is all about the last frontier of content marketing: The bold notion that you can tell the whole truth and people will buy whatever you’re selling.

Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting podcasts. It DOES however, help a LOT.

Today’s episode is about the fine art of designing offers and revenue models that work for YOUR work. Because when it comes to how you deliver what you do, one size most definitely does not fit all.

Today’s episode is a piggy back on last week’s when we talked about how, in order to have real success as an entrepreneur, you have to actually love BEING an entrepreneur as much as you love doing your ACTUAL work. So today, as promised, I’m going to talk about all the reasons why being in business for yourself TODAY is actually pretty damn wonderful.

Starting a passion-based business is not the same thing as creating a business around your life’s work. And here’s the hard and simple truth, there are actually very few things people are willing to pay for. And the fundamental truth is that your life’s work might be wildly rewarding and profoundly difference-making – but it might not be something people are willing to pay for. And that is 100% ok.