Good business
with illana burk
When you know what you’re doing, you can afford to get cocky.
Not all business education is created equal.
Business is not just one thing and neither are you. Creating, marketing, selling – it all comes down to the who behind the how. You do not have to follow what everyone else does. You have ALL the power. We are the courageous few who aspire to greatness AND goodness. We give. We earn. And we fuck with paradigms that crush our goddamn souls.
Integrity. Quality. Rebellion.
Business is the most powerful force in the modern world. Use it well.
About
Hi! I’m Illana. I’m your friendly potty-mouthed host of the Good Business Podcast. I also run Your Life’s Workshop, where we coach, teach, lead, and offer full digital creative services.
I have spent 10+ years helping people find and create their life’s work. From flower shops to marketing consultants, coffee shop owners to world-changing leaders – and just about everything in between – I work with rad people who are looking for ways to do great work without destroying the world around them.
The Good Business Podcast is for people who want to learn how to have a sustainable, enriching, and profitable livlihood. I specialize in classic, high quality business lessons wrapped in swear words and modern sensibility.
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Your business model is making you miserable. Here’s how to fix it. | GB12
Today’s episode is about the fine art of designing offers and revenue models that work for YOUR work. Because when it comes to how you deliver what you do, one size most definitely does not fit all.
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The case for loving your business as much as you love your work | GB11
Today’s episode is a piggy back on last week’s when we talked about how, in order to have real success as an entrepreneur, you have to actually love BEING an entrepreneur as much as you love doing your ACTUAL work. So today, as promised, I’m going to talk about all the reasons why being in business for yourself TODAY is actually pretty damn wonderful.
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You don’t have to make a living at your life’s work | GB10
Starting a passion-based business is not the same thing as creating a business around your life’s work. And here’s the hard and simple truth, there are actually very few things people are willing to pay for. And the fundamental truth is that your life’s work might be wildly rewarding and profoundly difference-making – but it might not be something people are willing to pay for. And that is 100% ok.
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The two leaders: Do you feed your people, or feed ON them? | GB09
Leadership is not an optional choice to be made, but rather something that WILL come with success, and how it’s essential you choose who YOU want to be from the two primary types of leaders. Because if you DON’T choose, you’re leadership style will continue to be muddled with bad habits and a tactical vacuum. It will affect who you are, how people see you, and the behaviors of those who follow.
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Strategy vs. Tactics -OR- Why, “Doing Instagram,” is NOT a strategy, and that’s why it’s not working.
Understanding the difference between strategy and tactics is a critical skill in business leadership, and is the one most solopreneurs completely skip. Today’s episode offers a primer on what each actually ARE, how to use them, and how to ask yourself the harder questions that will lead to success.
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The Ethical Selling Part 3: Marketing Funnels Suck | GB07
Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t.
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