Good business
with illana burk
When you know what you’re doing, you can afford to get cocky.
Not all business education is created equal.
Business is not just one thing and neither are you. Creating, marketing, selling – it all comes down to the who behind the how. You do not have to follow what everyone else does. You have ALL the power. We are the courageous few who aspire to greatness AND goodness. We give. We earn. And we fuck with paradigms that crush our goddamn souls.
Integrity. Quality. Rebellion.
Business is the most powerful force in the modern world. Use it well.
About
Hi! I’m Illana. I’m your friendly potty-mouthed host of the Good Business Podcast. I also run Your Life’s Workshop, where we coach, teach, lead, and offer full digital creative services.
I have spent 10+ years helping people find and create their life’s work. From flower shops to marketing consultants, coffee shop owners to world-changing leaders – and just about everything in between – I work with rad people who are looking for ways to do great work without destroying the world around them.
The Good Business Podcast is for people who want to learn how to have a sustainable, enriching, and profitable livlihood. I specialize in classic, high quality business lessons wrapped in swear words and modern sensibility.
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Strategy vs. Tactics -OR- Why, “Doing Instagram,” is NOT a strategy, and that’s why it’s not working.
Understanding the difference between strategy and tactics is a critical skill in business leadership, and is the one most solopreneurs completely skip. Today’s episode offers a primer on what each actually ARE, how to use them, and how to ask yourself the harder questions that will lead to success.
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The Ethical Selling Part 3: Marketing Funnels Suck | GB07
Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t.
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Selling Basics Part 2: For love and money
Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the...
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Selling the right way: Part 1 | GB05
Selling is a conversation. A communication. It’s how you show yourself to your community. The confusion happens when we see people we like, look up to, and respect using sales tactics that belie their stated mission.
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Values and Value: The Center of EVERYTHING | GB04
Your values affect your your deepest work, how you make decisions, how you operate externally from yourself. It’s how you move through the world. Your value is how other’s experience it. Today’s episode is a deep-dive primer on why understanding both is critical.
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The one thing to never compromise on | GB03
Business is FULL of opportunities for compromise. Options. Bad advice. The kind that tells you it’s OK to sacrifice your values. And as business owners, we are often asked to bend, shift, stretch. Change what we KNOW to be true to fit “The Rules”. Today we explore the one thing to NEVER do this on.
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