THE

Good business /

BAD BUSINESS

YOUTUBE SHOW

with illana burk & Rachel allen

Coming Summer 2019!

#GBBB will be a rad show where Rachel and Illana put their collective 20 years of content, business, and brand-building experience together to take all the stuff that’s good and bad about brick and mortar business and use it as a lens to learn better ONLINE business. So like ripped from the headlines. Law and Order Style. [Bum Bum.]

*With swearing.

THE

Good

business

Podcast

 with illana burk

When you know what you’re doing, you can afford to get cocky.

Not all business education is created equal.

Business is not just one thing and neither are you. Creating, marketing, selling – it all comes down to the who behind the how. You do not have to follow what everyone else does. You have ALL the power. We are the courageous few who aspire to greatness AND goodness. We give. We earn. And we fuck with paradigms that crush our goddamn souls.

Integrity. Quality. Rebellion.

Business is the most powerful force in the modern world. Use it well.

About

Hi! I’m Illana. I’m your friendly potty-mouthed host of the Good Business Podcast. I also run Your Life’s Workshop, where we coach, teach, lead, and offer full digital creative services.

I have spent 10+ years helping people find and create their life’s work. From flower shops to marketing consultants, coffee shop owners to world-changing leaders – and just about everything in between – I work with rad people who are looking for ways to do great work without destroying the world around them.

Pretty soon, we’ll be adding The Good Business / Bad Business YouTube Show to the lineup and with it the downright wizard-like content development skills [and one-in-a-million smarts] of the one and only Rachel Allen of Bolt from the Blue Copywriting & Noun Meet Verb. 

Together, we want you to know that The Good Business Co. is for people who want to learn how to have sustainable, enriching, and profitable livlihoods. We make good learning for good people to have good businesses. 

And we help you make more money.

So there’s also that.

Recent podcast Episodes

The Ethical Selling Part 3: Marketing Funnels Suck | GB07

Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t.

read more

Selling Basics Part 2: For love and money

Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the...

read more

Selling the right way: Part 1 | GB05

Selling is a conversation. A communication. It’s how you show yourself to your community. The confusion happens when we see people we like, look up to, and respect using sales tactics that belie their stated mission.

read more

Values and Value: The Center of EVERYTHING | GB04

Your values affect your your deepest work, how you make decisions, how you operate externally from yourself. It’s how you move through the world. Your value is how other’s experience it. Today’s episode is a deep-dive primer on why understanding both is critical.

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The one thing to never compromise on | GB03

Business is FULL of opportunities for compromise. Options. Bad advice. The kind that tells you it’s OK to sacrifice your values. And as business owners, we are often asked to bend, shift, stretch. Change what we KNOW to be true to fit “The Rules”. Today we explore the one thing to NEVER do this on.

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The Power in The Process | GB02

Process goes WAY beyond systems setup. Today, we talk about how identifying the ways in which your process is slowing your growth can be one of the most valuable exercises you can do to thrive and grow.

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The BIGGEST mistake new entrepreneurs make | GB01

  So it turns out that your business is not about you. It's about the people you most want to serve. Today we explore how (and why) to set your ego aside so you can build your business based on the RIGHT factors, rather than your deepest...

read more

Introduction to Good Business | GB00

Welcome to the raddest podcast in the land!    More Episodes So it turns out that your business is not about you. It's about the people you most want to serve. Today we explore how (and why) to set your ego aside so you can build your business based on the RIGHT...

read more

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