Good business

with illana burk

When you know what you’re doing, you can afford to get cocky.

Not all business education is created equal.

Business is not just one thing and neither are you. Creating, marketing, selling – it all comes down to the who behind the how. You do not have to follow what everyone else does. You have ALL the power. We are the courageous few who aspire to greatness AND goodness. We give. We earn. And we fuck with paradigms that crush our goddamn souls.

Integrity. Quality. Rebellion.

Business is the most powerful force in the modern world. Use it well.

About

Hi! I’m Illana. I’m your friendly potty-mouthed host of the Good Business Podcast. I also run Your Life’s Workshop, where we coach, teach, lead, and offer full digital creative services.

I have spent 10+ years helping people find and create their life’s work. From flower shops to marketing consultants, coffee shop owners to world-changing leaders – and just about everything in between – I work with rad people who are looking for ways to do great work without destroying the world around them.

The Good Business Podcast is for people who want to learn how to have a sustainable, enriching, and profitable livlihood. I specialize in classic, high quality business lessons wrapped in swear words and modern sensibility.

Recent Episodes

Selling Basics Part 2: For love and money

Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the...

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Selling the right way: Part 1 | GB05

Selling is a conversation. A communication. It’s how you show yourself to your community. The confusion happens when we see people we like, look up to, and respect using sales tactics that belie their stated mission.

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Values and Value: The Center of EVERYTHING | GB04

Your values affect your your deepest work, how you make decisions, how you operate externally from yourself. It’s how you move through the world. Your value is how other’s experience it. Today’s episode is a deep-dive primer on why understanding both is critical.

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The one thing to never compromise on | GB03

Business is FULL of opportunities for compromise. Options. Bad advice. The kind that tells you it’s OK to sacrifice your values. And as business owners, we are often asked to bend, shift, stretch. Change what we KNOW to be true to fit “The Rules”. Today we explore the one thing to NEVER do this on.

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The Power in The Process | GB02

Process goes WAY beyond systems setup. Today, we talk about how identifying the ways in which your process is slowing your growth can be one of the most valuable exercises you can do to thrive and grow.

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The BIGGEST mistake new entrepreneurs make | GB01

So it turns out that your business is not about you. It's about the people you most want to serve. Today we explore how (and why) to set your ego aside so you can build your business based on the RIGHT factors, rather than your deepest desires.    ...

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