Leadership is not an optional choice to be made, but rather something that WILL come with success, and how it’s essential you choose who YOU want to be from the two primary types of leaders. Because if you DON’T choose, you’re leadership style will continue to be muddled with bad habits and a tactical vacuum. It will affect who you are, how people see you, and the behaviors of those who follow.
Starting a passion-based business is not the same thing as creating a business around your life’s work. And here’s the hard and simple truth, there are actually very few things people are willing to pay for. And the fundamental truth is that your life’s work might be wildly rewarding and profoundly difference-making – but it might not be something people are willing to pay for. And that is 100% ok.read more
Strategy vs. Tactics -OR- Why, “Doing Instagram,” is NOT a strategy, and that’s why it’s not working.
Understanding the difference between strategy and tactics is a critical skill in business leadership, and is the one most solopreneurs completely skip. Today’s episode offers a primer on what each actually ARE, how to use them, and how to ask yourself the harder questions that will lead to success.read more
Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t.read more